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SCJ’s Campaign Helps Preserve 10,000 Acres Amazon Rainforest

More than half a million viewers see 'Under the Canopy' in Conservation International campaign.

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By: Christine Esposito

Editor-in-Chief

With Amazon rainforest deforestation once again on the rise, SC Johnson and Conservation International (CI) have completed the largest acre-for-acre match program to conserve the Amazon rainforest. SC Johnson's match campaign will help CI preserve 10,000 acres of rainforest in the Amazon region.   The acre-for-acre campaign was promoted in conjunction with SC Johnson's sponsorship of Under the Canopy a film that explores the landscape of Amazonia guided by the indigenous people who i...

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